Australia’s Do Not call Register is going to be expanded to include fax numbers. Currently the Do Not Call Register does not apply to businesses or Fax numbers.
The Australian Government is providing $4.7 AUD over the next four years to get this operational. Of this $3.5 will be contributed by telemarketing and fax marketing companies in the form of fees paid to the register.
The negative effect of this is that it is the small business that will be affected. The small cleaning company that relies on this type of advertising to bring in new business will have to pay more for the same service. The small businesses seldom have large cash flow or profits that they can dip into if needed.
Currently fax broadcasting is relatively inexpensive in comparison to other forms of direct response marketing while getting simillar, if not better results. It is ideal for businesses which do not have large marketing budgets like small business.
There are those who receive advertising faxes who are offended. The vast majority of fax broadcasting companies go to great efforts to remove these fax numbers from their lists. After all there is no point in advertising to those who will not respond anyway.
For more information, have a look at what the Minister for Broadband, Communications and the Digital Economy says.
Tags: direct response marketing, fax broadcasting, Fax Marketing
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