Archive for the ‘Uncategorized’ Category

Newsletter #1 – What is marketing?

Wednesday, May 27th, 2009

We have started our new newsletter which we will be publishing on our blog weekly:

Welcome to our Newsletter.  The intention of this newsletter is to help you make your marketing effective.

Marketing, advertising and sales skills are needed in any business. These skills are important when times
are good but in difficult times they are vital.

Not every business owner has a passion for Marketing. This is understandable because very few people
get into business just to do marketing. They are often very good in a trade or profession and decide that
they would prefer to work for themselves than for someone else.

In larger companies, marketing is left to those in charge of it and it is often kept at arm’s length by
everyone else.

Let’s face it, those passionate about marketing end up doing it full time. What about the rest of us who
just want to sell our product or service in which we have interest?

The truth is these things are not difficult. One can get enough leads and sales without paying large
amounts of money in any economic environment if your product has value.

You have to know what marketing is before you can do it. Therefore …

DEFINITION OF MARKETING is creating, packaging and moving of a specific product
or service into clients hands. Done in such a way to achieve optimum distribution and profit.

I intend to teach you how to do this with this newsletter by using short articles each week.

Regards,

Susie Gizdimidis
Agora Direct
1300 887 910

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Web Marketing – How to Get Your Site Seen

Wednesday, April 15th, 2009

Having a pretty site that has just been built is just the fist step in having a web presence. The next step is to make sure that people can find you on the internet.

There are a number of types of sites. There are those who just want to have the equivalent to a glossy brochure where people can find out more about them after getting a business card.

This is good but why not put in some effort to make it also seen by those that are looking for your type of product or service?

This is done by using search engine optimization (SEO)

SEO has two parts:

1. On-page actions that make it easier for the search engines to find you, and
2. Off-page actions, primarily having links referring back to your site (back links). This can be done by posting in directories or blogs.

You could learn how to do this yourself or you could pay someone else to do it for you. Unless you have a passion for this type of thing, it may be best to get someone else to do this for you.

If you are going to use someone else to do this for you, you have to choose who you are going to use carefully because there some companies who don’t know what they are doing or use unethical ways of doing it which can work against your site in the long term. There are also companies that take advantage of people who don’t know much about internet marketing and try to charge more that what the service is worth.

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Direct Response Marketing

Friday, March 27th, 2009

Definition: Direct Response Marketing is the use of a medium to get the
receiver to contact the advertiser directly as opposed to the reverse like
telemarketing. The response generated can be quantified.

There are three main factors in generating the desired response.

The medium used

The choice of what is used to communicate to the recipient is determined by cost, the product or service being promoted and the target market. An example of this is you would not advertise e-mail marketing software on disk on morning TV amongst programs directed to stay-at-home mothers. Examples of this are direct mail and faxmarketing (broadcasting).

Fax Broadcasting is an excellent medium for Business to Business (B2B) promotion and Business to Consumer (B2C) promotion where the product is general and not targeted to specific demographics. Most fax machines are not
residential but it is people that read the faxes.

Target – Who receives the promotion

You have to make sure the message you are sending is received by someone who is most likely to respond. There is no point in promoting hard hats to dentists.

Depending on the channel being used, a contact list is often needed. Purchasing this information is often quite expensive. There are always ways to get this information at a reasonable price.

The more specific your target is, the more expensive your list will be. Often having more detail is worth it. If you have the decision Maker in a company included in the address for mail or mail-merged into a fax, your message is more likely to arrive at the decision maker and not thrown out by a PA or receptionist.

Copy

What is being communicated plays a huge part in getting that all-important response. There are a lot of things said on this subject – some say long copy it the way to go and others say otherwise. All you need to do is have enough information to get that phone call or whatever type of response you want. This will vary depending on how detailed your product is and your audience.

http://adcopywriting.com/ is a good source of information for this.

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