Below is an extract from an e-mail regarding the sale of a web product – thought it may be of use.
I was asked to put down some ideas regarding the use of bulk faxing to promote your website. From what I understand, the product is a mini website that is somehow connected to your website with a content manager so a layman can put up and manage their site.
I have seen a very similar type of product where someone was selling domains with hosting that came with a content manager. This guy would send out about 100,000 faxes a day and have a call centre take the calls and do the closing. You may not want to do it on this scale to start off with but you may want to build up to it once success has been proven.
Things to remember about bulk fax marketing:
- The fax does not sell the product or service – It just generates leads. The sale is generated either by a person or a web page etc.
- Getting a Bulk fax to work efficiently takes testing. What image creates the best response? It would be a waste of time to send out a few faxes to see if it works and then give up if the first run did not get much of a result.
I suggest that you use bulk faxing to compliment your sales efforts by driving the leads onto those who are already selling your service. This way you can minimize the expense by not getting new people which have to be trained to handle the calls.
An idea would be to send out faxes daily for a week using one image and then evaluating the result at the end of that week to see what is needed for the following week. Faxing works best on a Tuesday, Wednesday and Thursday. You can make your message time sensitive ie: This month only, Call today, First 50 callers.
More information can be found at fax-broadcasting.
The site being discussed is elocal.com.au